Few talk about becoming the kind of person who can actually build one.
We romanticize entrepreneurship — the freedom, the income, the control. But beneath the surface, building a business will challenge every part of you. Before you ever choose a name, hire a team, or launch a product, the most important work you can do is internal.Self-assessment isn't optional. It's the foundation.
Too many people jump into business chasing opportunity without ever getting clear on their capacity, limitations, or motivations. They burn out, pivot endlessly, or worse — build something that drains them instead of fulfills them.
When you take the time to understand why you're doing this, what you’re great at, where you’ll need help, and what you're willing to risk — everything gets clearer. Your goals sharpen. Your strategy becomes sustainable. You stop comparing yourself to everyone else because you're building from alignment, not pressure.
I recently created a worksheet to help new entrepreneurs do this inner work. It's not flashy. But it's one of the most important steps in turning an idea into a real business.
If you're thinking about starting something, don’t skip this. Do the unglamorous work first. It will save you time, money, and years of frustration down the road.
