Churn Analysis
Logo churn and revenue churn tell different stories. Cohort views, the signals that come before a cancellation, and how to act on what you find.
Posts tagged “Commerce & Billing”
Product Pricing Strategy
Pricing moves revenue faster than conversion or churn. Frameworks for setting it, packaging in tiers, testing changes, and keeping discounts under control.
Multi-Currency Billing
Display currency, settlement currency, local price lists, and the tax and FX work behind selling in more than one country.
Handling Failed Payments
Most subscription cancellations are accidental: a card expired. How to classify declines, time your retries, and write dunning emails people act on.
Customer Lifetime Value (CLV)
How to calculate CLV, which inputs actually matter, and why an average across all customers hides both your best and worst segments.
Payment Reconciliation
Matching customer payments, billing records and bank deposits. The workflow, the awkward cases, and the controls auditors expect.
Invoice Best Practices
What every invoice needs, terms that suit your cash flow, and how to stop the disputes that hold payment up.
Subscription Billing Basics
Recurring billing models, cycles and proration, the payment methods buyers expect, and why dunning is a retention job.
Days Sales Outstanding (DSO): Why It Matters and How to Improve It
DSO is the average number of days a customer takes to pay. How to calculate it, what it costs in working capital, and the tactics that bring it down.
Order Management 101: From Quote to Cash
The path from quote to cash, the five places it breaks, and the four numbers that tell you which part is broken.