Sales

Lead Routing

Assigning leads by hand is slow, and it causes arguments. Ambivo Routing applies rules to new leads from forms, email and integrations. Use round-robin, territory, product line or your own logic. The right owner hears about it in seconds.

Ambivo CRM leads-by-owner chart, Jason Mack's contact profile, and leads-by-status and leads-by-source charts

Customer journey

See how this fits the way your team works, from the first step to the result.

From inbound lead to assigned rep

See how Ambivo Routing gets every new lead to an owner automatically, within minutes.

  1. Lead arrives

    A lead comes in from a form, email, or integration.

  2. Rules evaluated

    Territory, industry, deal size, or custom field rules decide the right owner.

  3. Rep matched

    Round-robin or weighted logic assigns the lead while respecting capacity limits.

  4. Notification sent

    The assigned rep gets an alert right away.

  5. Lead in the queue

    The lead appears on the rep's queue with a follow-up task already created.

  6. 6

    Escalation if unclaimed

    Fallback rules reassign or escalate leads that go untouched past a threshold.

Key capabilities

Every inbound lead reaches the right rep, in seconds.

Flexible rules

Route by geography, industry, deal size, product interest, or custom field values.

Round-robin & load balancing

Distribute leads evenly across reps and respect capacity limits.

Instant handoff

The assigned rep gets a notification and a task. The lead appears in their queue right away.

What you can do

  • Territory and geo-based routing
  • Round-robin and weighted assignment
  • Rules triggered on form submit or lead create
  • Fallback and escalation paths
  • Routing audit log per lead

Part of the Ambivo platform

Works with CRM

Lead management, pipeline visibility and deal closing, made simple.

Explore CRM

Try Lead Routing on Ambivo

Free plan available. No credit card required.