Ambivo CRM User Guide
DocsCRM-003
Accounts Management
Company and account records, hierarchies, and linking contacts to business accounts
Accounts represent the companies and organizations you do business with. This guide covers how to create, manage, and organize accounts in Ambivo. (In the application sidebar, accounts are labeled Companies.)
What Is an Account?
An account is a company or organization record in Ambivo. Accounts serve as the central hub for all business relationships with a particular company. They connect to Contacts (the people at that company), Opportunities (the deals you are pursuing), Orders, Invoices, and more.
Accounts can represent different types of business relationships:
- Customers — Companies that buy from you
- Vendors — Companies that supply goods or services to you
- Partners — Companies you collaborate with
Getting There
- Log in to Ambivo
- Make sure you are in the CRM application
- Click Accounts in the left sidebar
- You will see a list of all accounts you have access to, with columns showing company name, industry, owner, and status
Create a New Account
- 1
Open the create form
From the Accounts list, click the + New button.
- 2
Fill in key fields
Account Name (company name); Industry (optional but recommended); Website (optional); Phone (optional).
- 3
Set relationship type and owner
Set the Relationship Type (Customer, Vendor, or Partner). Assign an Owner — the team member responsible for this account.
- 4
Add details and save
Add additional details like address, description, or custom fields. Click Save.
What Happens Next
The account appears in your accounts list. You can now link contacts, create opportunities, and associate other records with it.
View and Edit an Account
- 1
Open the account
Click on any account in the list to open the detail page.
- 2
Review information
Review all account information in the organized sections.
- 3
Edit and save
Click on a field or the Edit button to make changes. Click Save when done.
The account detail page shows:
- Company Information — Name, industry, website, phone, address
- Linked Contacts — People who work at this company
- Opportunities — Active deals with this company
- Orders and Invoices — Financial records
- Activity Timeline — Interaction history across all contacts at this company
- Tasks — Action items related to this account
- Files — Attached documents
- Notes and Comments — Team discussions
Link Contacts to an Account
Contacts represent the people at an account. You can link existing contacts or create new ones directly from the account page.
Link an Existing Contact
- 1
Open the account
Open the account's detail page.
- 2
Find Contacts section
Find the Contacts section and click Add Contact or Link Contact.
- 3
Select contact
Search for the contact by name or email, select the contact, and confirm.
Create a New Contact from an Account
- 1
Open the account
Open the account's detail page.
- 2
Start new contact
Find the Contacts section and click + New Contact.
- 3
Fill in and save
Fill in the contact details — the account will be automatically linked. Click Save.
Account Types and Relationship Types
Accounts can be categorized by their relationship to your business:
| Relationship Type | Description |
|---|---|
| Customer | A company that purchases your products or services |
| Vendor | A company that provides goods or services to you |
| Partner | A company you collaborate or co-sell with |
Changing the Relationship Type
- 1
Open the account
Open the account's detail page.
- 2
Update type
Find the Relationship Type field and select the new type.
- 3
Save
Click Save.
Filter and Search Accounts
Search
Use the search bar to find accounts by company name, industry, or other details.
Quick Filters
- Favorites — Accounts you have starred
- Assigned Today — Accounts recently assigned to you
Advanced Filtering
- Click the Filter icon
- Add conditions (e.g., Industry equals "Technology", Relationship Type equals "Customer")
- Apply the filter
View Account Activity Across Contacts
One of the most powerful features of the account page is seeing all activity across every contact at that company in one place.
- 1
Open the account
Open the account's detail page.
- 2
Review timeline
Scroll to the Activity Timeline.
- 3
See full engagement
Review emails, meetings, calls, and notes from all contacts linked to this account.
This gives you a complete picture of your team's engagement with the company, even if multiple team members are working with different people there.
Common Questions
What is the difference between an Account and a Contact?
An Account represents a company or organization. A Contact represents an individual person. Contacts are linked to accounts to show who works where.
Can an account have multiple contacts?
Yes. An account can have as many linked contacts as needed — for example, the CEO, the purchasing manager, and the IT director at the same company.
How are accounts created from lead conversion?
When you convert a lead, Ambivo creates an account using the lead's company information. If an account with the same name already exists, you can choose to link to the existing account instead of creating a duplicate.
Can I track both customers and vendors in the same module?
Yes. Use the Relationship Type field to distinguish between customers, vendors, and partners. You can filter the accounts list by relationship type.
Tips and Best Practices
- Always fill in the Industry field to help with segmentation and reporting
- Link all relevant contacts to their account so your team has a complete view of the relationship
- Review the account's Activity Timeline before important meetings to see the full history of engagement
- Use Favorites to star your top accounts for quick access
- Keep account information current — update the address, phone, and website when they change